Negative V. Personal
Congressman Chris Cannon blew up at Christian Burridge during a Daily Herald debate. He accused Burridge of making personal attacks. Attacking the Congressman's decisions is certainly a negative attack. But it is in no way personal. Congressman Cannon labels them "personal" because they question his "integrity". Clever. So don't criticize the Congressman, lest you offend his integrity. Apparently, that's against the rules.