Friday, July 14, 2006

Promise: International Soccer Culture

Dave Checketts promised to bring the International soccer culture to Salt Lake City, but then hired Love Communications to create the image of the team. How long did it take them to realize "ReAl" was very close to the english word "real" then create a provincial ad campaign that makes the Utah Spazz look downright sophisticated?

0 Comments:

Post a Comment

<< Home